The protection of your personal data is very important to us.
Every time you access our website, we collect and store data automatically submitted by your browser in our server logs. These are:
- Browser type/version
- Operating system
- Referrer URL (last visited site)
- Host name of the accessing computer (IP address - anonymized)
- Date and time the website was called up
- The names of the subpages called up by you
We are not able to assign this server data to any specific person. This data will not be merged with other data sources. The data is deleted after 4 weeks.
Contact / Registration / Login
Personal data is only stored if you enter it yourself:
- via email
- for the purpose of registering or login
- during the order process
We only store the data for the purpose of contacting you, process your order and in order to enable your login. Your data will not be passed on to any third party without your consent.
You can revoke your consent to the storage and the processing of your data at any time. Please use the contact data below under the item “Responsible entity”.
Secure data transmission
All data are transferred via SSL encryption
Please be aware that any data transfer via the internet may not be secure (e.g. communication via email). It is not possible to ensure absolute data protection against attacks by third parties.
Storage of data
We don’t save or store your credit card data as they will transferred directly to your payment provider.
The data already provided by you are required to fulfil the contract and to implement pre-contractual measures. Without these data we are unable to conclude the contract with you. Data are not transferred to third parties, with the exception of the transfer of credit card data to the processing banking institutes/payment service providers for the purpose of withdrawing the purchase price and also to our tax consultant to fulfil our obligations under tax law and to data service providers, who ensure the operation of our database and our IT and newsletter system. We have concluded a contract with these parties for the processing of data in accordance with Art. 28 of the GDPR.
When a purchase process is abandoned, the data stored by us are erased; just the data of your registration will be stored for further login. In the event that a contract is concluded all the data arising from the contractual relationship is stored until the expiry of the retention period required by tax law (10 years).
The data are processed on the basis of the statutory provisions in Section 96(3) Telecommunications Act and Art. 6(1) letter a (consent) and/or letter b (necessary for compliance with a legal obligation) of the GDPR.
Cookies are small files that enable the storage of specific information related to the visitor’s device (e.g. computer, tablet, smartphone). On the one hand, these cookies make websites user-friendlier and, on the other, they collect statistical data on the website’s use and analyses them to improve the range of offer, which enables us to optimise these pages to suit your needs.
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. Because IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area.
Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-anonymisation is active on this website. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.
You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing
Google Analytics Opt-out Browser Addon for your current web browser: tools.google.com/dlpage/gaoptout
Right to information / withdrawal of consent / deletion
You have the right to request information on the kind and volume of data stored or withdraw your consent at any time. You have the right to have inaccurate data corrected as well as to have your personal data deleted, should this claim not contradict any legal obligations to retain data.
Rights to data portability: You can have your stored data sent to you or a third party in a standard, machine-readable format.
Please find the contact data below:
Questions about the Terms of Service should be sent to us at
Tradeyourshades, 5 Cuthbert St, Newcastle, NE16 5DP England