George Gina & Lucy Heyelife Mat Light Blue Sunglasses

George Gina Lucy is a premium fashion & streetwear label, specialized in accessories, created and headquartered in Frankfurt/Germany.

In 2005, beginning as a passion project with a wild spirit at its core, the team designed in a small brick wall industrial building outside of Frankfurt, and became a fast growing brand with not only an european but worldwide coverage and a collection always living the themes of the season.

With their advocacy for fashion and diversity, freedom of self-expression, as well as acceptance, tolerance, and equality, they started a major switch back to their total roots in 2018. The love for art, design, photography, and street culture turned into a collective of creatives, at the edge of the zeitgeist, who never subscribe to trends but prefer to drive them.